LineLeap Consumer App - Highlights
Your go-to app on a night out.
Role
Scope
Timeline
TEAMS
Sole Product Designer
Research → Strategy → Design
2022-Present
Product, Engineering, Ops, Marketing, Sales
PROJECT: LINELEAP DROPS
2024-2025
Turning anticipation into opportunity
LL Drops — timed releases that recreate the real-world excitement of waiting for passes to go live, now brought in-app.
WHY
“We set alarms at 4am because we figured out that’s when they reset in the app.”
Research revealed a ritual, where friends refresh the app, waiting for passes to drop. We turned that anticipation into an in-app experience that captured the excitement and opened new ways for the business to connect with users.
WHAT I DID
- Led 0 → 1 design from research insight into product launch.
- Translated a discovered user ritual into a new in-app experience.
- Defined the countdown experience through wireframes, motion prototypes, and high-fidelity UI design.
- Worked closely with engineering to ensure feasibility and ship with design intent.
- Built a scalable Drop framework powering future brand partnerships and new revenue opportunities.
IMPACT
Drops became a signature engagement feature, driving a 3× lift in daily active users and opening a new monetization channel.
What began as a user insight evolved into a repeatable model for identifying and scaling opportunities.
Drop framework evolved into branded partnerships, creating new revenue channels and engagement opportunities.
Read more about Drops
B2C Mobile • Case study
LineLeap Drops
Turning real user behavior into a scalable growth system.
Outcome: 35% increase in engagement sessions, new brand partnerships
Read the Case Study
PROJECT: “FOCUS”
2025
Simplifying the journey from download to purchase
Before-and-after redesigns from three key experiences that stemmed from the core flow audit.
WHY
“I just want to get into the bar, why is it so difficult?”
Buying a pass felt slow and clunky, users just wanted to get in faster. I redesigned the core flow to remove friction and make checkout effortless.
WHAT I DID
- Audited the end-to-end journey to uncover friction and drop-offs.
- Aligned leadership by visualizing the journey and exposing how friction hurt conversion & revenue.
- Redesigned onboarding, product listing, and checkout around a clear happy path.
- Simplified navigation, cutting time-to-purchase by ~50%.
- Partnered with engineering to ensure logic and performance met conversion goals.
IMPACT
Reduced time-to-purchase by 60% and clicks by 45%, leading to faster checkouts and higher user satisfaction.
The new foundation flow became a blueprint for future updates—aligning product and leadership around simplicity and intent.
Audit visualization presented to leadership, mapping the full user journey and proposed optimizations.
PROJECT: SOCIAL FEATURE
2025
Bringing play and personality into the experience
Final Social Rewards experience featuring playful in-app check-ins and rewards, with real usage shown on the right.
WHY
“Everyone’s on LineLeap, it would be cool to see where people are buying skips at.”
Users opened the app to buy passes but rarely stayed. We introduced lightweight social rewards system that turned daily check-ins into moments of play and connection.
WHAT I DID
- Addressed an engagement gap by designing lightweight social rewards that extended user interaction beyond purchases.
- Used research and interviews to shape playful in-app check-ins and reward loops that mirrored how users engage and socialize in real life.
- Partnered with engineering and brand to integrate seamlessly into the core experience.
- Validated through testing to ensure the feature enhanced and not distracted from the main flow.
IMPACT
Users began returning daily to post, check friends’ activity, and earn rewards, driving strong repeat engagement.
This sustained activity signaled customer loyalty, motivating venue partners to invest in new promotions.
Artifacts from of 0 to 1 design process — from user interviews and opportunity mapping to sketches and high-fidelity mocks used in testing.
Let's connect — I'd love to hear about your team.
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